Y-Fit Wear is a purpose-driven sportswear brand. We use sport and fitness as a gateway to inspire people to move with purpose and be led by their 'why.' Our ambition is to motivate people to overcome the adversity they face in life and succeed. We aspire to provide opportunities to the underprivileged and the underestimated. Talent is evenly distributed, but opportunity is not. Regardless, when you are focused and understand your process, you will achieve whatever you put your mind to.

Sportswear is our tool of expression and our goal is to inspire people to 'move with purpose' while looking good, getting fit, and living a healthy lifestyle.

The vision of the brand is to provide a spark of motivation through our sportswear, which we define as an expression of fitness, sport, culture, and lifestyle. The Y logo is a visual reminder to let your 'why' fuel your ambition to succeed in life.

Purpose + Passion = ALIGNMENT